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Marketing insights you can use
Practical guides on SEO, AEO, GEO, paid media and marketing leadership, written from real client work.
AEO and GEO4 MIN READ
How to get your business cited by ChatGPT, Perplexity and AI OverviewsHow to get cited by ChatGPT, Perplexity and AI Overviews: entity consistency, answer-first content, schema, original data and mentions.Read article →Fractional CMO4 MIN READ
What does a fractional CMO do? Roles, costs and when to hire oneA fractional CMO leads your marketing part-time: strategy, team, agencies and budget. Here's what they do, how engagements work and when to hire one.Read article →AEO and GEO5 MIN READ
SEO vs AEO vs GEO: what's the difference?SEO vs AEO vs GEO explained: SEO ranks pages, AEO makes you the direct answer, GEO gets you cited by AI tools. How they differ and where to start.Read article →NEWSLETTER
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