A marketer who builds, not just plans.
I'm Melencio Sapnu III, a T-shaped marketer and fractional CMO. I help growth-stage businesses turn search, ads and websites into a predictable source of customers.
Who is Melencio Sapnu III?
Melencio Sapnu III is a Philippines-based fractional CMO and T-shaped marketer. He has 20+ years of experience across QA engineering, project management and marketing leadership, and specializes in SEO, AEO, GEO, paid media and web for growth-stage businesses worldwide.
From QA engineer to fractional CMO
My career path is unconventional, and that's the point. I spent my first decade in software: seven years leading QA and design teams on projects for Ticketmaster, Live Nation, SuccessFactors and ChannelAdvisor, then QA engineering at ARRIS and project management at Flashbay.
That work taught me operational rigor and an obsession with measurable outcomes. Test plans, automation, quality metrics, on-time delivery. When I moved into business development and then marketing leadership, I brought that discipline with me.
Since then I've led marketing for personal injury law firms in Los Angeles, an international language school in China, a creative agency and a digital agency in the Philippines, and a fast-growing BPO. At Farahi Law Firm I scaled the marketing team from 4 to 14 fully remote staff. At Omeida Chinese Academy I rebuilt the website and launched an influencer program to recruit students from around the world.
Today I work as the fractional CMO of DesignFXPro, and I take on a small number of growth engagements with companies that want senior strategy and hands-on execution from the same person. I'm as comfortable in a spreadsheet as I am in Figma.
Two decades of delivering impact
From QA engineering to marketing leadership, across legal services, education, BPO, SaaS and entertainment tech.
Certifications and education
Where I've driven growth
Tools I use every day
Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Search Console, Looker Studio, Ahrefs, Screaming Frog, HubSpot, CallRail, WordPress, Webflow, Framer, Figma, Mailchimp, Asana, ClickUp and Jira.
About me
Who is Melencio Sapnu III?
Melencio Sapnu III is a Philippines-based fractional CMO and T-shaped marketer. He has 20+ years of experience across QA engineering, project management and marketing leadership, and specializes in SEO, AEO, GEO, paid media and web for growth-stage businesses worldwide.
Where are you based?
I'm based in the Philippines and work with clients worldwide. I've led marketing for companies in the United States, China and the Philippines.
What makes your background different?
I started in QA engineering and project management before moving into marketing leadership. That gave me an engineer's discipline for testing, measurement and process, which I now apply to every marketing program I run.
Are you available for full-time roles?
My focus is fractional CMO and consulting engagements. If you're hiring for a senior marketing role, reach out through the contact page and we can talk about whether a fractional or full-time setup fits best.
Let's work together.
Tell me where you want to grow. You'll get a straight answer on whether I can help, usually within 24 hours.