/ SERVICE

Paid media that pays for itself

Google Ads, Meta and LinkedIn campaigns built around qualified leads and lower customer acquisition cost. Every dollar tracked from click to closed deal.

WHAT YOU GET
Account audit and restructure
Conversion tracking you can trust
Landing pages matched to ad groups
Weekly optimization and testing
Reporting on leads, CAC and ROAS
SHORT ANSWER

What does a paid media manager do?

A paid media manager plans, launches and optimizes advertising on platforms like Google Ads, Meta and LinkedIn. The job is to turn ad spend into qualified leads and sales at a profitable cost, using tracking, testing, audience targeting and landing page optimization.

/ WHO IT'S FOR

Is this the right fit?

Clicks, but no customers Your ads get traffic and form fills, but they rarely turn into real sales conversations.
Costs keep rising Cost per click and cost per lead climb every quarter, and nobody can explain why or fix it.
You can't see what's working Conversion tracking is broken or missing, so budget decisions are based on guesses.
/ WHAT'S INCLUDED

Scope of work

Google Ads Search, Performance Max, Display and YouTube campaigns with tight keyword and negative keyword control.
Meta Ads Facebook and Instagram campaigns for demand creation, retargeting and lead generation.
LinkedIn Ads B2B targeting by role, company and industry for high-value services and SaaS.
Conversion tracking GA4, Google Tag Manager, call tracking and offline conversion imports tied to real revenue.
Landing pages and CRO Dedicated pages per offer and ad group, A/B tested to raise conversion rate.
Budget management Spend moved weekly toward the campaigns with the lowest acquisition cost.
/ PROCESS

How the engagement runs

01WEEK 1
Audit Review account structure, tracking, search terms, audiences and landing pages.
02WEEKS 2 TO 3
Rebuild Fix tracking, restructure campaigns and launch matched landing pages.
03MONTH 2 ONWARD
Optimize Weekly bid, budget, keyword and creative optimization plus A/B tests.
04ONGOING
Scale Increase spend on proven campaigns and expand into new channels.
/ FAQ

Google Ads and Paid Media questions

How much should I spend on Google Ads?

Start with a budget that can produce enough conversions to learn from, usually enough for 30 or more conversions a month in your main campaign. In competitive markets that number is higher. We size it together based on your cost per lead and sales targets.

Do you manage Meta and LinkedIn ads too?

Yes. I manage Google Ads, Meta (Facebook and Instagram) and LinkedIn Ads, and choose the mix based on where your buyers are and what each channel costs to acquire a customer.

How quickly will I see results from paid ads?

Paid media produces data from day one. Most accounts stabilize within 4 to 8 weeks as tracking, targeting and landing pages are tuned.

Why are my Google Ads getting clicks but no leads?

The usual causes are broad keyword matching, weak negative keyword lists, a mismatch between ad and landing page, or broken conversion tracking. An audit finds which one it is.

Do I own my ad accounts?

Yes. Your ad accounts, data and tracking always stay in your name. I work inside them with manager access.

Make every ad dollar count.

Tell me where you want to grow. You'll get a straight answer on whether I can help, usually within 24 hours.

Book a strategy call →