Win the search.Own the answer.
I'm Melencio Sapnu III, a fractional CMO and T-shaped marketer. I plan and build the SEO, AEO, GEO, paid media and web systems that turn search into revenue for growth-stage businesses.
Marketing that moves the needle
Strategy, execution and creative under one roof. Pick one service or combine them into a full growth program.
What is a T-shaped marketer?
A T-shaped marketer has working knowledge of every marketing channel (the top of the T) and deep expertise in a few (the stem). My stem is SEO, paid media and web. For you, that means one person who can plan the whole strategy and still build the parts that drive the most revenue.
Growth engines across industries
Case studies from BPO, agencies, legal services and international education.
Process is everything
A growth partner, not a vendor
What clients say
Results from partnerships across legal, education, BPO and SaaS.
“Working with Melencio was a game-changer. He didn't just deliver a strategy. He rolled up his sleeves and helped us execute. Our organic traffic doubled in six months.”
“We increased conversions by 200% after Mel reworked our funnel and ad creative. He thinks like a founder. Every dollar is accounted for.”
“A rare combination of strategic thinking and hands-on execution. The new site, brand refresh, and SEO foundation set us up for serious growth.”
Questions, answered
What services do you offer?
I offer fractional CMO and marketing strategy, SEO with AEO and GEO, Google Ads and paid media, web design and development with CRO, and branding and creative. I work either as an embedded fractional CMO or as a project-based consultant, depending on what your business needs.
What does a fractional CMO do?
A fractional CMO is a senior marketing executive who works with your company part-time. I set the marketing strategy, manage your team and agencies, own the budget, and report results tied to revenue, for a fraction of the cost of a full-time CMO.
What industries do you work with?
I've led marketing for legal services, BPO and outsourcing, international education, SaaS and B2B tech, and digital and creative agencies. The approach works in any industry where growth is measured in leads, sales and revenue.
How much do your services cost?
I offer project pricing for one-off work like websites, audits and campaigns, and monthly retainers for ongoing growth partnerships and fractional CMO engagements. You get a custom quote after a free discovery call, once I understand your goals and scope.
How long before I see results?
Strategy sprints wrap in 2 to 3 weeks. A website redesign takes 4 to 8 weeks. SEO and growth retainers typically show meaningful traction within 90 days, with results that compound after that.
Do you work with international clients?
Yes. I'm based in the Philippines and have led marketing for companies in the United States, China and the Philippines, with teams spread across time zones. Working-hour overlap is built into every engagement.
Can you redesign my existing website without losing SEO rankings?
Yes. Every redesign starts with an audit of your current rankings, backlinks and top pages. I map every old URL to its new home with 301 redirects so you keep your search equity through the launch.
Do you offer ongoing support after a project?
Yes. Most clients move to a monthly retainer after launch for continued optimization, content, paid media management and reporting.
Let's grow together.
Tell me where you want to grow. You'll get a straight answer on whether I can help, usually within 24 hours.