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/ SERVICE

Fractional CMO for growth-stage businesses

Senior marketing leadership without a full-time executive salary. I own your strategy, team, agencies, budget and reporting, and I stay hands-on with the work that moves revenue.

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WHAT YOU GET
Marketing strategy and a 12-month roadmap
Positioning, ICPs and messaging
Team, agency and vendor management
Budget ownership and ROI tracking
Monthly reporting tied to revenue
SHORT ANSWER

What is a fractional CMO?

A fractional CMO is a senior marketing executive who works with your company part-time or on a retainer. They set the marketing strategy, lead your team and agencies, own the budget and report results tied to revenue. You get C-level marketing leadership for a fraction of the cost of a full-time hire.

/ WHO IT'S FOR

Is this the right fit?

You're growing faster than your marketing Sales and delivery are scaling, but marketing is still a set of one-off tasks without a plan or an owner.
You're paying agencies with no one steering Several vendors each report their own wins, while leads and revenue stay flat. Nobody on your side holds them accountable.
You need a CMO, not a CMO salary You need executive-level marketing judgment now, before you're ready to commit to a full-time C-suite hire.
/ WHAT'S INCLUDED

Scope of work

Positioning and messaging Sharpen who you serve, what makes you different and how you say it across every touchpoint.
Go-to-market planning Channel priorities, budgets, launch plans and KPIs for new offers, markets or brands.
Funnel design Map and fix the path from first visit to closed deal, including intake, CRM and follow-up.
Team building Hire, onboard and structure marketing specialists, in-house or remote, with clear roles.
Agency management Brief, manage and hold SEO, paid, design and content vendors accountable to shared goals.
Marketing operations SOPs, reporting dashboards and a weekly operating rhythm your team can run without me.
/ PROCESS

How the engagement runs

01WEEKS 1 TO 2
Audit Review your market, funnel, channels, tracking, team and vendor contracts.
02WEEKS 2 TO 3
Roadmap A prioritized plan with budget, KPIs, owners and a 90-day focus.
03MONTHS 1 TO 3
Build Fix tracking, align vendors, launch the highest-impact campaigns and hire gaps.
04MONTH 4 ONWARD
Scale Shift budget to what's working, document it and grow the team's capability.
/ PROOF

Related case studies

All case studies →
BPO AND OUTSOURCING2024 TO NOW
Uptime Tech BPO: building a marketing engine for a fast-scaling BPO Fractional CMO work covering positioning, ICPs, demand generation and marketing operations for a Philippine BPO selling to global clients. Read the case study →
DIGITAL AGENCY2024 TO NOW
DesignFXPro: building an agency growth engine Repositioned a digital agency around clear ICPs, productized three service tiers and built an inbound engine powered by case studies. Read the case study →
PERSONAL INJURY LAW2021 TO 2023
Farahi Law Firm: scaling a marketing org from 4 to 14 Rebuilt a four-person marketing team into a 14-person remote department, launched multiple brands and documented every workflow. Read the case study →
/ FAQ

Fractional CMO and Marketing Strategy questions

How is a fractional CMO different from a marketing agency?

An agency executes specific channels, like SEO or ads. A fractional CMO sits on your side of the table, sets strategy across every channel, manages the agencies and is accountable for overall marketing results.

How many hours does a fractional CMO work?

It depends on your stage and goals. Engagements range from a few strategy hours a month for advisory support to several days a week during a growth push or rebuild. We set the scope after a discovery call.

When should a company hire a fractional CMO?

Hire a fractional CMO when marketing spend is growing but nobody senior owns the strategy, when you're entering a new market, or when you need to build a marketing team from scratch.

Can you work with my existing team and agencies?

Yes. Most engagements start with the team and vendors you already have. I align them to one plan, fill skill gaps and only recommend changes when the numbers justify it.

How do you price fractional CMO work?

Fractional CMO engagements run on a monthly retainer based on time commitment and scope. You get a custom quote after a free discovery call.

Need a marketing leader?

Tell me where you want to grow. You'll get a straight answer on whether I can help, usually within 24 hours.

Book a strategy call →