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Melencio Sapnu III

Fractional CMO●T-Shaped Marketer●Certified Digital Marketing Professional

~20 yrsacross marketing, QA, project management and business development
4 → 14fully remote marketing team scaled at Farahi Law Firm
Up to 25people led on Ticketmaster, Live Nation and SuccessFactors engagements

Profile

T-shaped marketer with nearly two decades of cross-disciplinary experience spanning marketing leadership, QA engineering, project management and business development. Currently Fractional CMO at DesignFXPro, bridging the gap between strategy and execution. Deep specialization in SEO, paid media, content and analytics, supported by hands-on skills in design and web development. Just as comfortable in a spreadsheet as in Figma.

Experience

Fractional CMO · DesignFXProCURRENT

2024 – Present

Philippines (Remote)

  • Drive full-funnel marketing strategy for a digital agency serving global SMBs.
  • Lead SEO, paid media, creative and brand growth across multiple client verticals.
  • Build the agency's own demand engine alongside client delivery.

Fractional CMO · Uptime Tech BPO

2024 – 2026

Angeles, Central Luzon, Philippines

  • Led marketing strategy, brand visibility and global growth for a Philippine BPO.
  • Built integrated demand generation across SEO/SEM, content, social and ABM.
  • Managed budgets and reported ROI tied to enterprise growth goals.

Marketing Manager · RTM Law, APC

Nov 2023 – Aug 2025

Los Angeles, California

  • Built and executed comprehensive marketing for a personal injury law firm.
  • Drove brand awareness and client acquisition through SEO, SEM, social and email.
  • Managed budget, lead generation funnels and media relationships.

Marketing Manager · Farahi Law Firm, APC

Jul 2021 – Oct 2023

Los Angeles, California

  • Scaled the marketing team from 4 to 14 fully remote staff.
  • Launched multiple firm brands, optimized websites, and unified intake, content, email and direct mail under one playbook.
  • Designed SOPs and workflows that powered repeatable growth.

Marketing Manager · Omeida Chinese Academy

Sep 2019 – Jul 2021

Yangshuo, Guangxi, China

  • Led international student acquisition.
  • Redesigned and rebuilt the website, and launched influencer marketing for global audiences.
  • Built weekly data reporting that drove real-time strategy adjustments.

Business Development Manager · Fistbump Creation

Aug 2016 – Dec 2018

Sta. Rosa, Laguna, Philippines

  • Drove new business, market research and revenue forecasting for a creative agency.
  • Built workflows and SOPs that streamlined operations and aligned marketing with company growth goals.

Project Manager, Staff QA Engineer, QA and Design Team Lead · Flashbay, ARRIS, Freeborders

2005 – 2014
  • Nine years across QA, design team leadership and project management.
  • Led teams of up to 25 on Ticketmaster, Live Nation, SuccessFactors and ChannelAdvisor engagements.
  • Built the operational rigor and data-driven discipline now applied to marketing.